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Keyword density is the percentage of times a keyword or phrase used in a web page as compare to the total content available on that web page. In SEO term, webmasters calculate it to determine whether a web page is relevant to a specified topic.
In the early 90s, most of the webmaster used this trick to rank their website in the search engines in no time. But with the passage of time search engines restricted their policies to improve search results. In its Panda update, Google marked all those websites spam, those were using the same keyword multiple times. Using a keyword 4-5 times is natural. Most of the SEO experts recommend it's percentage lower than 3%. More than that percentage is over optimization.
If Density is less than 3 percent then it’s nothing to worry about, but if it exceeds this limit then it will be considered as keyword stuffing. First Trick is to use different synonyms, for example, you can replace “plagiarism checker” with “plagiarism detector”, “plagiarism software” or “copy paste checker”.
The second Trick, Increase text length; it will automatically lower this percentage.
Some marketers were still stuffing their content with loads of keywords even without realizing it. This left their websites suffering as Google does not want you to cram your content with keywords unnecessarily.
To check keyword destiny enter the URL of the page you want to analyze. Or, select “TEXT” to paste your content if the piece is not yet published online.
Click on “Check” to run your request.
Once you've done that, our keyword density analyzer will immediately retrieve all the keyword data from your website or piece of content and display them in a tabular format.
And don't forget, you can use this tool to analyze not just your own web pages, but that of your competition also to get an idea of what they are doing.
After running a keyword density check, you may find that the percentage of times your target keywords appear is either too low or too high. In that case, we recommend you revise the content.